*Design challenge
Summary
Challenge Brief: Redesign parts of a website for the world’s largest museum: The Louvre. Your co-worker, a user researcher, has analytics that show many users are looking for information on prominent pieces of art, but are leaving before they find what they want. Propose changes to address this feedback.
*Design challenge
Summary
Challenge Brief: Redesign parts of a website for the world’s largest museum: The Louvre. Your co-worker, a user researcher, has analytics that show many users are looking for information on prominent pieces of art, but are leaving before they find what they want. Propose changes to address this feedback.
Key assumptions
Without further consideration by the Louvre and their priorities, I set some general assumptions about the user and the website.
Initial observations // site audit
Having never been to the Louvre, or its website,
I decided to begin by taking a few notes on the
layout of the site, particularly focussing on hierarchy,
emphasized elements, and completing various search flows.
Right away, I felt cognitively overloaded from the information provided from the site.
There were an excessive use of tabs and menu elements, some functioning as
buttons, others as hover interactions. It seems the goal was to put everything
about the website on the front page. You could find information on donating money,
while simultaneously learning about which art pieces appeared in Beyonce and
Jay Z’s music video.
Key observation
Initial observations // site audit
I explored a few personas based off of the different types of museum-goers to hone my design.
Persona 1
Caroline just started to explore different mediums of art, and would love to learn more about the different styles and the inspirations behind the pieces. Currently, she only knows a couple of big names of artists and artworks, but can not go into specifics about the period or less known artists.
Persona 2
Has traveled to an extensive variety of museums from all over the world, and is well versed in the different periods of art. This user usually does extensive research before embarking on trips to the museums. He usually plans out his entire experience, and would love as much information as possible.
Initial Sketches primarily focussed on capturing an immersive experience which emphasized visual components of art rather than text. I intentionally kept these elements in the sketches clean in order to prevent any sort of cognitive overload within the experience.
To address the confusions about which pages to use for search,
I designed a dedicated search page that could describe the limits
and materials available for search on each page. The color themes
are kept consistent throughout the search process. Rather than
flipping through 5 different search pages, this search page
encapsulates all into one.
Loud visuals set the stage for an immersive experience,
while setting the context for what the user is searching for.
Users can toggle through the filter to understand which search
page they are using.
For search results, I focussed on creating an immersive experience to discover new pieces of art. Prioritizing visuals over text, I sized up the visuals and presented them in a carousel. Key meta-details are still displayed with a smaller visual footprint on the page.
For the artworks page, the page initially displays key information
and then transitions to a page displaying the full article written
about the artwork and detailed images. Text is prevalent but does
not distract the reader from the overall focus of the art.
In addition, I included previous and next works to the design to
transition easily rom one artwork to the next.
Given more time, I would have liked to user test this wireframe to understand both the strengths and shortcomings of this process. In addition, I would have also liked to incoroporate more of the Louvre’s business focuses into the design while crafting this search experience.
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